Ting Li

History

Member for

4 years 40 weeks

Personal Information

Full Name

Ting Li

University

RSM Erasmus University

Department

Department of Decision and Information Sciences

Start

01/09/2004

Research Subject

Smart business networks, business value of IT, revenue management, dynamic pricing

Research Description

The central research question of my PhD research is: Why and how increased customer behavior information improves a firm's revenue management? And how does this impact customer behavior and firm performance? I employ three methods to investigate this question, namely multiple case study, stated preference experiment, and computational modeling. It is an interdisciplinary research. The theoretical foundation covers information sciences, in particular, business value of IT; revenue management with a special focus on price differentiation; and travel behavior research in transportation science.