lottewillemsen
History
- Member for
- 1 year 29 weeks
Personal Information
- Full Name
- Lotte Willemsen
- University
- University of Amsterdam
- Department
- Amsterdam School of Communications Research, Communication Science
- Start
- 01/10/2008
- Research Subject
Understanding the role of electronic word-of-mouth (eWOM) in consumer decision-making.
- Research Description
The aim of the project is to gain more insight into the way eWOM affects consumer behavior by disentangling the relationships between type of eWOM, trust, social identity and type of social influence.