Edispuut meeting in Rotterdam - December 9, 2008
The doctoral seminar (a special Edispuut session) with Prof. Rob Kauffman will take place on Tuesday (December 9) between 12:30 – 18:00 at Rotterdam School of Management, Erasmus University in room T10-67 (T-building, floor 10, room 67). In the program below you can see... that Prof. Kauffman will discuss with you about his view on ‘doctoral student development’. We will have four other research presentations. For the presenters, please keep your presentation within 20 minutes to leave enough room for discussion and comments. I attached the route description to this email. Looking forward to seeing you all.
Doctoral Seminar Program
Location: Room T10-67, Rotterdam School of Management, Erasmus University (route description http://www.rsm.nl/portal/page/portal/RSM2/attachments/pdf1/RSM_Route_Description.pdf)
Time: December 9, 2008 12:30 – 18:00
12:30-13:00 Lunch
13:00-13:45 Presentation 1: Integrating Service Attribute Bundle Designs and Capacity Management Using a Customer-Centric Approach (Ting Li)
Abstract: We explore how firms can develop information strategy and design service offerings to capture profitable consumer responses, considering demand-driven revenue and capacity management concerns. Using the public transport industry, we employ a stated choice experiment to understand heterogeneous consumer choices, and exploit their willingness-to-pay. We develop a simulation to demonstrate the efficacy of customer-centric revenue management and evaluate performance impacts of service attribute bundles on revenue production and capacity utilization. We also examine how providers can develop competitive strategies to deliver better transport services that suit consumer preferences and increase profitability.
13:45 – 14:30 Presentation 2: Information Aggregation Efficiency and Information Market Accuracy in Real Business Contexts: Field Experiments of Information Markets in Sales Forecasting (Shengyun Yang)
Abstract: Information markets have captured a lot of enthusiasm surrounding it and inspired many researches on it. However, most of the current studies are based on laboratorial experiments. The investigation of information markets in a real business environment is still limited. This research examines how efficiently information markets can aggregate information and how accurately information markets can forecast a future event in accordance with two field experiments of internal information markets in financial business. The results have demonstrated that market liquidity is an underlying antecedent of information aggregation efficiency. Sufficiently high market liquidity has a positive influence on the efficiency of information aggregation, and further impact the market performance. When a market is liquid, even the market is thin or the event to be forecasted occurs in a long run, the market can aggregate and disseminate inside information efficiently, and the market performance tends to be better. However, market liquidity can be affected by market size and incentives. And furthermore, information cascade could undermine the market performance severely. To increase the accuracy of forecast compared to the actual result, the results of this study propose to continue researches on information market mechanism design.
14:30 – 14:45 Coffee Break
14:45 – 15:45 Doctoral Student Development (Rob Kauffman)
15:45 – 16:30 Presentation 3: Perceived usefulness of OR-based and agent based descriptions of decision support systems and the role of cognitive fit (Elfriede I. Krauth)
Abstract: Operations Research based decision support systems (OR-based DSS) have an image problem. Despite impressive algorithmic advances they are used in practice to a surprisingly low extent. Currently, DSS based on Agent Technology receive a lot of attention. Next to differences in the problem-solving approach the way OR-based and agent-based DSS communicate with their users is also different. In this paper, we examine the impact of DSS presentation (description in handbook and communication during DSS execution) on perceived usefulness and to what extent this is moderated by cognitive style and time pressure. Our argumentation is based on cognitive fit theory. We expect that the difference in perceived usefulness will be larger for decision makers with a low-analytical rather than high analytical cognitive style, and for decision makers that operate under high time pressure rather than under low time pressure because we expect agent technology to be perceived as even more useful if the cognitive resources of decision makers decrease. Data collected from a lab experiment with 118 students is to a large extent in line with the expectations. Post hoc analysis suggests further extension of cognitive fit theory. Our academic contribution is towards Behavioral Operations Management. The managerial contribution is to propose a new mechanism of introducing more OR to the planning process.
16:30 – 17:15 Presentation 4: Transfer Mechanisms and Transition Performance: Laboratory Experiments on Outsourcing (Vinay Tiwari)
Abstract: This study focuses on the transition phase – a period immediately after contract signing when outsourced activities are transferred from client to vendor organization – of an outsourcing relationship. In this study, we creatively simulate an outsourcing scenario in laboratory to determine the influence of transfer mechanism on transition performance. Transfer mechanism refers to the method used to transfer practices and routines from client organization to vendor organization. We focus on three transfer mechanisms – observation, training and manual. We find that both observation and training have significant positive influence on transition performance. Manual, which was not found to have an influence on transition performance, exhibits interesting findings.
17:15 – 18:00 Drink and Socail